JOHN DEERE CLASSIC BIRDIES FOR CHARITY PROGRAM KICKS OFF 2018 FUNDRAISING DRIVE
In Its 48th Year, Tournament Looks to Surpass $100M Charity Total
Lexus of the Quad Cities to Provide 2018 Lexus NX to a Lucky Winner
“We are very excited to kick off the annual John Deere Classic charity miracle in which the PGA TOUR’s smallest market consistently produces one of the largest charity totals among the PGA TOUR’s 48 tournaments,” said John Deere Classic tournament director Clair Peterson.
Last year, the John Deere Classic helped raise a tournament record $12.3 million for charity, ranking it among the top three events in charitable donations on the Tour.
The Birdies program consists of individual charity pledges based on the number of birdies recorded in the tournament as well as lump sum donations to specific charities.
In addition, a Bonus Fund consisting of tournament profits and a $325,000 matching donation from the John Deere Foundation is distributed proportionately to each charity, with a minimum five percent guarantee.
John Deere underwrites all administrative expenses for the Birdies program, making it possible for 100 percent of every donation – plus the bonus - to go to the donor’s designated charity.
“The John Deere Classic Birdies for Charity Program continues to be an extremely powerful and cost-effective way for non-profit organizations to maximize their fundraising efforts," said Kristy Ketcham Jackson, director of the Birdies program.
As an incentive to attract charity donations, Lexus of the Quad Cities again has generously agreed to provide a two-year lease of a 2018 Lexus NX to one donor who correctly guesses the exact number of birdies recorded at this year’s John Deere Classic, July 9-15, at TPC Deere Run in Silvis.
Lexus of the Quad Cities also will continue to furnish courtesy cars to John Deere Classic contestants during the week of the tournament.
“We are pleased to have Lexus of the Quad Cities return as our automotive partner again this year,” Peterson said. “The free two-year lease offer provides a tremendous incentive for people to donate. And we know the pros love driving a Lexus during tournament week.”
Following the news conference, charity representatives were able to pick up fundraising materials at the John Deere Headquarters display floor. Materials also will be available at other locations in and around the Quad Cities. Pledge Card Pickup details can be found at www.birdiesforcharity.com.
In 2017, the tournament's 18th year at TPC Deere Run, 1,918 birdies were recorded during the four-day tournament and the Wednesday pro-am, meaning that a donor who pledged one cent per birdie to a charity would contribute $19.18. Many individuals and businesses donate to more than one charity, or donate larger lump-sum amounts as a charity Partner.
The John Deere Classic, which includes Birdies for Charity, is a 501(C)3 non-profit organization located in the John Deere Classic tournament offices at 15623 Coaltown Road, East Moline, Illinois. Since its founding in 1971, the tournament has helped raise $93.6 million for charity.